Improve Your Sales through Packaging
Packaging is all about how the product is presented to the consumer. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. Packaging makes an appeal to the customer and to some extent; the customer might end up buying things that they did not intend to buy, just because those products caught their attention. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. So if you want your sales to shoot up, you better get that awesome packaging technique going.
Packaging is all about the message. In addition, you have to have inscriptions that are legible and clear to the human eye. If you are not into writing as much, you can as well use easily interpreted symbols and logos. Consumers tend to leave that product with no legible inscriptions and put their trust on that package brand that is clearly written. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
The color of the package is another detail that must be considered. This influences just about the whole concept of packaging. Different appeals are signified by the different colors. The buyers will have different messages interpreted from the different colors. Different messages will be of different colors like the instructions, contacts and addresses, ingredients, logo design, etc. For instance, children’s commodities have different colors from food and other cleaning products.
The shape of the package is a vital detail that you cannot afford to mess with. What is in the package can be at times portrayed by the way he package is shaped. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. Also other package shapes might seem to be gender sensitive. This way, females or males, depending on the targeted gender, will be more appealed to buy. A product packaged with grips for handling will have more appeal than the other with none.
After you have completed all the above, be careful not to exceed the limits. A complicated package will chase your consumers away and also be costly for you. Thus, just keep everything simple. It is easier to remember a simple designed package than a single one which is complicated.
Finally, make sure your package does not pollute the environment. These days, most manufacturers are turning to sustainable packaging. You can also package your products in a package that can be used long after you have used the product. Your package must also protect the product inside. The package you design must be secure in all aspects.