This is actually a side effect from our caveman days when colors actually played a big role in survival. It was an essential life skill to know which color berries were safe to eat and which kinds of animals were dangerous. Even now, certain colors make us feel certain things which is why you’ll find particular colors always associated with a different thing.
How many fast food chains use red and yellow for their logos? That’s because we relate the color yellow with speed and happiness, and the color red can trigger stimulation, such as hunger. It may sound far-fetched but it’s the reason behind so many companies using these same colors.
The color you select for your explainer video will depend on what kind of message you’re looking to get across. Read more for what different colors convey to find the best option for your explainer video.
We associate white with hygiene and cleanliness. Too much white though can remind people of hospitals which is not usually a happy association.
Black can be risky as it can be associated with boldness and control or it can be associated with sophistication. It depends largely on the design and which other colors are used.
Red is the color of power. It creates strong emotions and stimulation so should be used sparingly as an attention grabber.
Blue is red’s opposite. It creates a sense of calm and trusting, especially when dark and light is used together. That is why so many banks use the color blue.
As you might guess, green makes us think of nature and balance. It is the best color to convey a message of health, especially when combined with orange.
Pink is most often associated with femininity and gives a soothing effect. It’s most often used for products that are targeted exclusively toward women.
Yellow is optimism and friendliness. It is suited to products that want to convey a message of fun and youthfulness.
Grey can be associated with boredom but getting the right tone or combination can turn this color into a message of anything from professionalism to relaxation.
We associate purple with spirituality, meditation and relaxation which is why it is a commonly used color in aromatherapy products.
Brown can be a good alternative to black as it’s quite serious but in a more soothing way. It is also associated with nature and warmth and can be effective when used correctly.
Color selection is one of the most important factors when it comes to relating to your customers on an emotional level. An explainer video production company like Clear Explainer can help you find the best color combinations to suit your business and convey your message in the most effective way possible.